learning involves risk: go ugly early

I enjoyed reading Kevin Rutherford's "go ugly early" on silkandspinach. He starts with:

"This concept involves releasing early iterations of your products so you can allow your customers to interact with them and provide feedback. I'm not talking about releasing unstable or buggy products - I'm talking about releasing stable products that have limited functionality, but which telegraph the shapes of things to come."
-- Dwayne Melancon

He ends with:

Waterfalling never gave us the chance to create this kind of relationship with our customers.

Have a look.